• +48 22 208 74 22
  • office@doublecheck.com.pl

We consider Double Check not auditing but also media related consulting firm, and the foundation of our work lies in extensive competencies not only in the area of media but also in communication. We approach our work from a perspective of knowledge, which we are eager to share. We strive to take a stance on important matters and do so through our newsletter, which regularly reaches hundreds of professionals in our industry. Our newsletter is in Polish, but we eagerly share some of the articles translated into English.

Our Point of View:

Rise in CPMs for cookieless advertising inventory

Rise in CPMs for cookieless advertising inventory – competitive dynamics redefining the market. Peter Day, CTO of Quantcast, reveals insightful data from the latest tests on cookieless advertising inventory, conducted in collaboration with leading advertisers. The analysis shows that the prices of these resources have increased by 40% year-over-year, indicating a significant shift in the perception and valuation of cookieless advertising space. Quantcast, a global leader in adtech with a...

What happens when we overdo with streaming frequency?

What happens when we overdo with streaming frequency? Recent research conducted by MAGNA Media Trials in collaboration with Nexxen focused on the effects of ad repetition in three aspects: viewers, brands, and the streaming platforms where they are broadcasted. The 2023 study sheds new light on the issue of excessive ad frequency in streaming media, confirming that while ad repetition is not a new phenomenon, it remains a significant source of frustration for viewers. An overwhelming 87% of...

Significant changes in the marketing landscape in 2024

Significant changes in the marketing landscape in 2024. The year 2024 brings significant transformations in the marketing landscape, characterized by technological acceleration, evolving consumer expectations, and an increasing emphasis on sustainability and ethics. The following analysis presents key trends shaping the new era in marketing: Integrated Use of AI, VR, and AR for Personalizing Customer Experiences The use of Artificial Intelligence (AI), Virtual Reality (VR), and Augmented...

Brand communication in Social Media – pitfalls and expectations

Brand communication in Social Media – pitfalls and expectations. Consumers are increasingly interacting with brands on various social media platforms, placing them at the heart of media activities. However, the Hootsuite report highlights behaviors that brands should avoid. Surveying over 4,500 consumers from three countries about actions that negatively impact their perception of brands, 34% of respondents pointed to excessive self-promotion. Another 32% expressed dissatisfaction with the...

TV Audit, but above all DigitalTV audit, but above all Digital, a “must-have” tool for every advertiser

TV audit, but above all Digital, a “must-have” tool for every advertiser. In the complex media landscape, where advertising expenditures are rising (the Polish media market has grown by 63% in the last 10 years), media auditing has emerged as a key element ensuring transparency and confirming the proper optimization of media investments. Defining the audit An audit can be defined as a comprehensive assessment and analysis of how the media budget is purchased and utilized within...