The impact of AI on optimizing the purchase funnel According to recent research conducted by Conversica, over the past year, marketers have most frequently utilized artificial intelligence (AI) for data ...
How to maximize advertising effectiveness? Les Binet is a globally recognized authority in the field of media. Here is a summary of the key points from the material “Maximizing Advertising ...
Rise in CPMs for cookieless advertising inventory – competitive dynamics redefining the market. Peter Day, CTO of Quantcast, reveals insightful data from the latest tests on cookieless advertising inventory, conducted ...
