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Polish

TV remains effective. Why?

The research paper “Why TV Still Matters for Effectiveness” by Peter Field is a compelling and data-driven study of the enduring role of television advertising in contemporary marketing. Despite the proliferation of ...
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Concept of attention in advertising

In the era of information overload, capturing consumer attention has become one of the most important challenges for marketers. Attention is a limited resource, and its effective use can significantly ...
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The Influence of Influencers

Influencers are playing an increasingly significant role as a source of information for a wide audience. Research conducted by YouGov across 17 different markets, including Poland, shows that the perceived ...
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