Polish

• 2024-06-15

Video campaigns on Netflix to be available programmatically on DV360

Netflix, known as a leader in streaming technology, announced during the Upfront conference the launch of its proprietary advertising technology platform and the establishment of numerous partnerships in the area ...

• 2024-06-15

The impact of AI on optimizing the purchase funnel

The impact of AI on optimizing the purchase funnel According to recent research conducted by Conversica, over the past year, marketers have most frequently utilized artificial intelligence (AI) for data ...

• 2024-06-15

How to maximize advertising effectiveness?

How to maximize advertising effectiveness? Les Binet is a globally recognized authority in the field of media. Here is a summary of the key points from the material “Maximizing Advertising ...

• 2024-05-27

Rise in CPMs for cookieless advertising inventory

Rise in CPMs for cookieless advertising inventory – competitive dynamics redefining the market. Peter Day, CTO of Quantcast, reveals insightful data from the latest tests on cookieless advertising inventory, conducted ...