Brand Lift studies, offered by platforms such as YouTube (via Google) and Meta (Facebook and Instagram), often as a complimentary service linked to the level of campaign investment, are crucial ...
The effectiveness of advertising is crucial for achieving profits and growth. Companies invest substantial amounts in various forms of advertising to maximize returns on investment (ROI). The latest study, “Profit ...
The Importance of Effective Collaboration Between Agencies and Advertisers in Building Brand Communication. Recent research titled “Mind the Gap” conducted by WPromote on the U.S. market reveals a significant disparity ...
OpenAI has launched SearchGPT, a pilot AI-powered search engine, initially available to 10,000 users. This new tool aims to provide real-time access to information across the Internet by organizing and ...
At the end of July, Google altered its stance on blocking third-party cookies in the Chrome browser. While this decision benefits Google’s business model and many companies within the marketing ...
Marketing expenditures in the US have increased by only 2.5% over the past year, representing a flat growth rate compared to six months ago, according to the latest edition of ...
Cost-per-click (CPC) in Google search increased by 13% year-over-year, but the average order value (AOV) rose by only 1%. According to Search&Performance Insider, the cost-per-click (CPC) in Google ads continues ...
Netflix, known as a leader in streaming technology, announced during the Upfront conference the launch of its proprietary advertising technology platform and the establishment of numerous partnerships in the area ...
The impact of AI on optimizing the purchase funnel According to recent research conducted by Conversica, over the past year, marketers have most frequently utilized artificial intelligence (AI) for data ...
How to maximize advertising effectiveness? Les Binet is a globally recognized authority in the field of media. Here is a summary of the key points from the material “Maximizing Advertising ...
