Rise in CPMs for cookieless advertising inventory – competitive dynamics redefining the market. Peter Day, CTO of Quantcast, reveals insightful data from the latest tests on cookieless advertising inventory, conducted ...
What happens when we overdo with streaming frequency? Recent research conducted by MAGNA Media Trials in collaboration with Nexxen focused on the effects of ad repetition in three aspects: viewers, ...
Significant changes in the marketing landscape in 2024. The year 2024 brings significant transformations in the marketing landscape, characterized by technological acceleration, evolving consumer expectations, and an increasing emphasis on ...
Brand communication in Social Media – pitfalls and expectations. Consumers are increasingly interacting with brands on various social media platforms, placing them at the heart of media activities. However, the ...
TV audit, but above all Digital, a “must-have” tool for every advertiser. In the complex media landscape, where advertising expenditures are rising (the Polish media market has grown by 63% ...
