Marketing expenditures in the US have increased by only 2.5% over the past year, representing a flat growth rate compared to six months ago, according to the latest edition of ...
Cost-per-click (CPC) in Google search increased by 13% year-over-year, but the average order value (AOV) rose by only 1%. According to Search&Performance Insider, the cost-per-click (CPC) in Google ads continues ...
Netflix, known as a leader in streaming technology, announced during the Upfront conference the launch of its proprietary advertising technology platform and the establishment of numerous partnerships in the area ...
The impact of AI on optimizing the purchase funnel According to recent research conducted by Conversica, over the past year, marketers have most frequently utilized artificial intelligence (AI) for data ...
How to maximize advertising effectiveness? Les Binet is a globally recognized authority in the field of media. Here is a summary of the key points from the material “Maximizing Advertising ...
Rise in CPMs for cookieless advertising inventory – competitive dynamics redefining the market. Peter Day, CTO of Quantcast, reveals insightful data from the latest tests on cookieless advertising inventory, conducted ...
What happens when we overdo with streaming frequency? Recent research conducted by MAGNA Media Trials in collaboration with Nexxen focused on the effects of ad repetition in three aspects: viewers, ...
Significant changes in the marketing landscape in 2024. The year 2024 brings significant transformations in the marketing landscape, characterized by technological acceleration, evolving consumer expectations, and an increasing emphasis on ...
Brand communication in Social Media – pitfalls and expectations. Consumers are increasingly interacting with brands on various social media platforms, placing them at the heart of media activities. However, the ...
TV audit, but above all Digital, a “must-have” tool for every advertiser. In the complex media landscape, where advertising expenditures are rising (the Polish media market has grown by 63% ...
