The book “How Brands Grow?” by Byron Sharp is already a classic and thus serves as a fundamental source of knowledge for anyone professionally involved in marketing and media. Based ...
Based on an analysis of projects executed jointly with clients using solutions provided by media agencies, our consultants observed that many campaigns continue to follow outdated patterns without updating assumptions ...
Artificial intelligence has stormed into the advertising world with unexpected intensity. For marketing directors at top brands, AI has become a source of great hope but equally significant concern. As ...
Initiating cooperation with a media agency represents a strategic step for marketers that can deliver significant benefits. The expertise and buying power of a media agency can substantially enhance the ...
Modern media campaigns require a strategic approach based on data analysis, precise targeting, and effective budget allocation. Mass campaigns, covering both traditional and digital media, should be meticulously planned to ...
At the beginning of 2025, the IAB Outlook Study 2025 was published, a comprehensive report on advertising expenditure forecasts, key challenges, and market development strategies in the USA. The analysis ...
Mediaocean, a global technology platform offering campaign management across various digital channels, conducted a survey in November 2024 through TechValidate. The study was based on data from 688 respondents representing ...
Marketing strategies today are dominated by digital channels, and even the largest companies sometimes overlook the power of traditional media like television. However, in industries that truly understand the sources ...
Digital advertising is entering a new era in which traditional efficiency models, such as CPC, are losing their original function. Click costs are rising, users are increasingly ignoring standard ads, ...
Media auditors are the obvious choice for media expenditures, but marketers also rely on non-media agencies and production companies. What to do in such cases? For advertisers, working with media ...
