Here are six practical tips from Nielsen that can help boost the ROI of advertising campaigns: Nielsen emphasizes that a data-driven approach and continuous optimization are critical for success. Today’s ...
The research paper “Why TV Still Matters for Effectiveness” by Peter Field is a compelling and data-driven study of the enduring role of television advertising in contemporary marketing. Despite the proliferation of ...
For over a decade, the digital advertising landscape has been dominated by so-called walled gardens—Google, Meta (Facebook), and Amazon. These platforms accounted for a significant portion of both user attention ...
Verification in digital advertising has become a crucial tool to ensure that advertisers are getting what they pay for. Changes in the ad verification market, such as Oracle’s exit from ...
In the era of information overload, capturing consumer attention has become one of the most important challenges for marketers. Attention is a limited resource, and its effective use can significantly ...
Influencers are playing an increasingly significant role as a source of information for a wide audience. Research conducted by YouGov across 17 different markets, including Poland, shows that the perceived ...
In the rapidly evolving world of media, advertisers are increasingly faced with the challenge of selecting channels that will effectively drive both sales and long-term brand awareness. Although consumers are ...
Nielsen, a global leader in audience measurement and media analysis, deserves recognition for providing detailed and comparable data on media consumption across markets. Thanks to their research, we can better ...
NCSolutions published a report based on a survey conducted in May 2024, involving 1,124 American consumers, to examine their preferences regarding content they enjoy in entertainment and social media apps. ...
As many as 94% of advertising agencies in the United States recommend that their clients test new media channels, which seems to be a sound strategy. In fact, 85% of ...
