The Importance of Effective Collaboration Between Agencies and Advertisers in Building Brand Communication. Recent research titled “Mind the Gap” conducted by WPromote on the U.S. market reveals a significant disparity ...
OpenAI has launched SearchGPT, a pilot AI-powered search engine, initially available to 10,000 users. This new tool aims to provide real-time access to information across the Internet by organizing and ...
At the end of July, Google altered its stance on blocking third-party cookies in the Chrome browser. While this decision benefits Google’s business model and many companies within the marketing ...
Marketing expenditures in the US have increased by only 2.5% over the past year, representing a flat growth rate compared to six months ago, according to the latest edition of ...
Cost-per-click (CPC) in Google search increased by 13% year-over-year, but the average order value (AOV) rose by only 1%. According to Search&Performance Insider, the cost-per-click (CPC) in Google ads continues ...
Netflix, known as a leader in streaming technology, announced during the Upfront conference the launch of its proprietary advertising technology platform and the establishment of numerous partnerships in the area ...
The impact of AI on optimizing the purchase funnel According to recent research conducted by Conversica, over the past year, marketers have most frequently utilized artificial intelligence (AI) for data ...
How to maximize advertising effectiveness? Les Binet is a globally recognized authority in the field of media. Here is a summary of the key points from the material “Maximizing Advertising ...
Rise in CPMs for cookieless advertising inventory – competitive dynamics redefining the market. Peter Day, CTO of Quantcast, reveals insightful data from the latest tests on cookieless advertising inventory, conducted ...
What happens when we overdo with streaming frequency? Recent research conducted by MAGNA Media Trials in collaboration with Nexxen focused on the effects of ad repetition in three aspects: viewers, ...
