Mediaocean, a global technology platform offering campaign management across various digital channels, conducted a survey in November 2024 through TechValidate. The study was based on data from 688 respondents representing ...
Marketing strategies today are dominated by digital channels, and even the largest companies sometimes overlook the power of traditional media like television. However, in industries that truly understand the sources ...
Digital advertising is entering a new era in which traditional efficiency models, such as CPC, are losing their original function. Click costs are rising, users are increasingly ignoring standard ads, ...
Media auditors are the obvious choice for media expenditures, but marketers also rely on non-media agencies and production companies. What to do in such cases? For advertisers, working with media ...
Marketing agencies may feel dissatisfied with the findings presented in the “Agency Acceleration 2024” report. The report reveals that none of the globally surveyed clients indicated that agencies fully bring ...
Kantar Media, in its global report 2025 Media Trends & Predictions, presented an intriguing summary of the challenges facing various media categories as well as the opportunities available to advertisers and ...
Here are six practical tips from Nielsen that can help boost the ROI of advertising campaigns: Nielsen emphasizes that a data-driven approach and continuous optimization are critical for success. Today’s ...
The research paper “Why TV Still Matters for Effectiveness” by Peter Field is a compelling and data-driven study of the enduring role of television advertising in contemporary marketing. Despite the proliferation of ...
For over a decade, the digital advertising landscape has been dominated by so-called walled gardens—Google, Meta (Facebook), and Amazon. These platforms accounted for a significant portion of both user attention ...
Verification in digital advertising has become a crucial tool to ensure that advertisers are getting what they pay for. Changes in the ad verification market, such as Oracle’s exit from ...
