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What kind of ads do consumers like on social media?
NCSolutions published a report based on a survey conducted in May 2024, involving 1,124 American consumers, to examine their preferences regarding content they enjoy in entertainment and social media apps. ...85% of marketers have advertised on new media channels. What makes them ready for this?
As many as 94% of advertising agencies in the United States recommend that their clients test new media channels, which seems to be a sound strategy. In fact, 85% of ...Reflection on Brand Lift Studies on YouTube and Meta
Brand Lift studies, offered by platforms such as YouTube (via Google) and Meta (Facebook and Instagram), often as a complimentary service linked to the level of campaign investment, are crucial ...Latest Research on Media Channel Effectiveness
The effectiveness of advertising is crucial for achieving profits and growth. Companies invest substantial amounts in various forms of advertising to maximize returns on investment (ROI). The latest study, “Profit ...What agencies overlook when working with their Clients
The Importance of Effective Collaboration Between Agencies and Advertisers in Building Brand Communication. Recent research titled “Mind the Gap” conducted by WPromote on the U.S. market reveals a significant disparity ...OpenAI Launches New AI-Powered Search Engine – SearchGPT. What Are the Consequences for the Advertising Market?
OpenAI has launched SearchGPT, a pilot AI-powered search engine, initially available to 10,000 users. This new tool aims to provide real-time access to information across the Internet by organizing and ...We explain exactly what Google’s policy change regarding third-party cookies means
At the end of July, Google altered its stance on blocking third-party cookies in the Chrome browser. While this decision benefits Google’s business model and many companies within the marketing ...How to spend an extra million Dollars?
Marketing expenditures in the US have increased by only 2.5% over the past year, representing a flat growth rate compared to six months ago, according to the latest edition of ...Increases in Google search costs
Cost-per-click (CPC) in Google search increased by 13% year-over-year, but the average order value (AOV) rose by only 1%. According to Search&Performance Insider, the cost-per-click (CPC) in Google ads continues ...1 2