Media auditors are the obvious choice for media expenditures, but marketers also rely on non-media agencies and production companies. What to do in such cases? For advertisers, working with media ...
Marketing agencies may feel dissatisfied with the findings presented in the “Agency Acceleration 2024” report. The report reveals that none of the globally surveyed clients indicated that agencies fully bring ...
Kantar Media, in its global report 2025 Media Trends & Predictions, presented an intriguing summary of the challenges facing various media categories as well as the opportunities available to advertisers and ...
Here are six practical tips from Nielsen that can help boost the ROI of advertising campaigns: Nielsen emphasizes that a data-driven approach and continuous optimization are critical for success. Today’s ...
The research paper “Why TV Still Matters for Effectiveness” by Peter Field is a compelling and data-driven study of the enduring role of television advertising in contemporary marketing. Despite the proliferation of ...
For over a decade, the digital advertising landscape has been dominated by so-called walled gardens—Google, Meta (Facebook), and Amazon. These platforms accounted for a significant portion of both user attention ...
Verification in digital advertising has become a crucial tool to ensure that advertisers are getting what they pay for. Changes in the ad verification market, such as Oracle’s exit from ...
In the era of information overload, capturing consumer attention has become one of the most important challenges for marketers. Attention is a limited resource, and its effective use can significantly ...
Influencers are playing an increasingly significant role as a source of information for a wide audience. Research conducted by YouGov across 17 different markets, including Poland, shows that the perceived ...
In the rapidly evolving world of media, advertisers are increasingly faced with the challenge of selecting channels that will effectively drive both sales and long-term brand awareness. Although consumers are ...
