Modern media campaigns require a strategic approach based on data analysis, precise targeting, and effective budget allocation. Mass campaigns, covering both traditional and digital media, should be meticulously planned to ...
At the beginning of 2025, the IAB Outlook Study 2025 was published, a comprehensive report on advertising expenditure forecasts, key challenges, and market development strategies in the USA. The analysis ...
Mediaocean, a global technology platform offering campaign management across various digital channels, conducted a survey in November 2024 through TechValidate. The study was based on data from 688 respondents representing ...
Marketing strategies today are dominated by digital channels, and even the largest companies sometimes overlook the power of traditional media like television. However, in industries that truly understand the sources ...
Digital advertising is entering a new era in which traditional efficiency models, such as CPC, are losing their original function. Click costs are rising, users are increasingly ignoring standard ads, ...
Media auditors are the obvious choice for media expenditures, but marketers also rely on non-media agencies and production companies. What to do in such cases? For advertisers, working with media ...
Marketing agencies may feel dissatisfied with the findings presented in the “Agency Acceleration 2024” report. The report reveals that none of the globally surveyed clients indicated that agencies fully bring ...
Kantar Media, in its global report 2025 Media Trends & Predictions, presented an intriguing summary of the challenges facing various media categories as well as the opportunities available to advertisers and ...
Here are six practical tips from Nielsen that can help boost the ROI of advertising campaigns: Nielsen emphasizes that a data-driven approach and continuous optimization are critical for success. Today’s ...
The research paper “Why TV Still Matters for Effectiveness” by Peter Field is a compelling and data-driven study of the enduring role of television advertising in contemporary marketing. Despite the proliferation of ...
