The latest Adobe research sheds light on why consumers consciously avoid buying from certain brands.It turns out that certain actions and neglect by companies effectively alienate customers, negatively affecting their ...
Retail media – that is, advertising channels created and managed by retailers – are quickly transforming into the third pillar of the digital advertising market, alongside Google and Meta. Advertisers ...
Challenges facing CMOs in 2025: flat budgets, rising expectations. Marketing budgets in 2025 account for just 7.7% of company revenue on average—the same percentage as the previous year. For comparison, ...
The recently published Nielsen Global Report 2025 identifies three main focus areas: adapting media budgets, balancing performance and brand-building efforts, and improving marketing effectiveness measurement. Below is an analysis of ...
The book “How Brands Grow?” by Byron Sharp is already a classic and thus serves as a fundamental source of knowledge for anyone professionally involved in marketing and media. Based ...
Based on an analysis of projects executed jointly with clients using solutions provided by media agencies, our consultants observed that many campaigns continue to follow outdated patterns without updating assumptions ...
Artificial intelligence has stormed into the advertising world with unexpected intensity. For marketing directors at top brands, AI has become a source of great hope but equally significant concern. As ...
Initiating cooperation with a media agency represents a strategic step for marketers that can deliver significant benefits. The expertise and buying power of a media agency can substantially enhance the ...
Modern media campaigns require a strategic approach based on data analysis, precise targeting, and effective budget allocation. Mass campaigns, covering both traditional and digital media, should be meticulously planned to ...
At the beginning of 2025, the IAB Outlook Study 2025 was published, a comprehensive report on advertising expenditure forecasts, key challenges, and market development strategies in the USA. The analysis ...
