The quality of planning and the buying of a media campaign is immediately reflected in the sales figures of a brand. That is why it is vital to evaluate the quality of both the campaign media strategy and its implementation. The campaign’s planned parameters and their delivery are both subjects of this evaluation.
In the event of sales results not being satisfactory we are able to assess whether, and if so to what extent, the issue lies in the way the campaign has been delivered or if other factors contributed to missing the expected results.
Our competences in the area of campaign auditing are based on the following: