NCSolutions published a report based on a survey conducted in May 2024, involving 1,124 American consumers, to examine their preferences regarding content they enjoy in entertainment and social media apps.

So, what types of ads do they like?

Short ads. 52% of respondents prefer ads that are short. This suggests that consumers value brevity and clarity in messaging, allowing them to quickly absorb the content without a significant time commitment.

Humorous ads. 48% of respondents appreciate humor in advertisements, particularly in the context of entertainment apps and social media. Ads that are funny are more likely to attract attention and be memorable to consumers.

Relevant ads. 45% of consumers like advertisements that are relevant to them and related to their interests and needs. This highlights the importance of personalizing advertising content.

Creative and entertaining ads. 44% of respondents value ads that are creative and provide entertainment. Such advertisements often engage consumers and create positive associations with the brand.

Advertisements disliked by consumers:

Too long. 55% of those surveyed indicated they dislike ads that are too long. This shows that an excess of information or prolonged content can deter viewers.

Meaningless ads. 49% of respondents do not like ads that “do not make sense,” indicating that clarity and comprehensibility are key.

Too frequent. 46% of consumers do not favor ads they see repeatedly. Repetitiveness can lead to frustration and a negative perception of the brand.

Irrelevant ads. 39% of respondents dislike ads about products that are irrelevant to them. Thus, personalization and targeting are crucial for the effectiveness of advertising campaigns.

Content desired by consumers:

Conclusions:

• – Focus on creating short, humorous, and relevant ads that are tailored to the interests and needs of the audience.
• – Avoid repetition and information overload to prevent discouraging consumers.
• – Utilize humor and creativity to stand out in the flood of advertising content and capture the audience’s attention.
• – Consumers expect advertisements to provide both emotional stimuli and practical advice and inspiration.